LEAD GEN &
customisable advertising
THE CHALLENGE:
Verizon aimed to expand its presence among enterprise decision-makers in EMEA by generating qualified leads within its ICP. The challenge was identifying and engaging prospects showing genuine purchase intent while amplifying awareness of Verizon’s thought leadership content through measurable, ROI-driven campaigns.
THE OUTCOME:
A six-week, multi-channel content marketing and lead generation campaign was launched, promoting Verizon’s whitepapers behind gated data-capture walls. Using first-party intent signals and Verizon’s target account list, the program combined targeted email newsletters, rich media ads, and paid social promotions to attract and convert high-value prospects within the ICP.
CLIENT
Verizon is a major American telecommunications company that provides wireless, broadband, and cable services
SECTOR
AI, SASE, Manufacturing, Retail, Network, Security
CHANNELS
Editorial, Social Media, Social Media Advertising, Email Marketing, Content Marketing,
SOLUTIONS
Content Marketing, Lead Generation, Customisable Advertising Campaign.
Content Syndication & Lead Generation
A targeted campaign was launched to generate GDPR-compliant leads through downloads of educational whitepapers and related assets, aimed at educating the ideal customer profile (ICP) about the business’s services.
CUSTOMISABLE CONTENT MARKETING CAMPAIGN
We blended content creation, rich-media ads, social advertising, and precision targeting to elevate brand visibility and drive results. We crafted narrative-driven content and engaging ad designs to reach the guaranteed campaign metrics.
SUPPORTING EDITORIAL &
CONTENT MARKETING
Our editorial and marketing teams curated an accompanying content marketing campaign which included regular emails and newsletter campaigns, and banner ads, to further amplify brand exposure.
578
Leads
1,364,226
Impressions
12,628
Clicks
11,257
Engagements