LEAD GEN &
BESPOKE WEBINAR

THE CHALLENGE:

Veeam were looking to engage and educate their target market on the services they offer, plus generate qualified leads based on their ICP.

THE OUTCOME:

Through a bespoke webinar, plus a content marketing campaign with lead generation, we were able to build brand awareness, improving customer engagement, and enhancing sales and marketing alignment.

CLIENT

VEEAM: #1 global market leader in data protection and ransomware recovery

SECTOR

Cloud Computing, Software, Hybrid Cloud, Data Protection

CHANNELS

Bespoke Webinar, Social Media, Email Marketing, Editorial Content Creation, Banner Advertisements

SOLUTIONS

Bespoke Webinar, Lead Generation, Content Creation, Content Marketing

LEAD GENERATION

A targeted campaign was launched to generate GDPR-compliant leads through downloads of educational whitepapers and related assets, aimed at educating the ideal customer profile (ICP) about the business’s services.

BESPOKE WEBINAR

The bespoke webinar ‘Cloud Cost Management: Strategies for Success’ served as a platform for thought leadership, allowing Veeam to share their expertise and showcase innovation in an engaging, educational setting.

SUPPORTING EDITORIAL & CONTENT MARKETING

Our editorial and marketing teams curated an accompanying content marketing campaign including written articles, email and newsletter campaigns, banner ads, and supporting social campaign to drive brand awareness. 

1 m

Impressions

501,200

Engagements

10,020

Clicks

1000

Leads

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LEAD GEN &BESPOKE WEBINAR THE CHALLENGE: Veeam were looking to engage and educate their target market on the services they offer, plus generate qualified leads based on their ICP. THE OUTCOME: Through a bespoke webinar, plus a content marketing campaign with lead generation, we were able to build brand awareness, improving customer engagement, and enhancing