Viren Shah

Vice President & Chief Digital Officer, GE Appliances, a Haier company

Viren Shah is Chief Digital Officer at GE Appliances, a Haier company, headquartered in
Louisville, Kentucky. Viren is responsible for transforming the Information Technology function
to a Digital Technology organization, delivering capabilities that enable GEA to Zero the
distance with their consumers.


Prior to joining GE Appliances, Viren was the CIO at Masco Cabinetry, and CIO Council Leader
for their parent company, Masco Corporation. Viren has 20+ years of global experience in
creating business value using technology with a strong focus on customers for Fortune 10
organizations like Walmart. He has contributed as a senior leader towards the success of
startups, turnarounds and global mergers & acquisitions. Viren has implemented “Think Global
and Act Local” methodologies, utilizing operational and cultural experience in areas of IT
Strategy, Omnichannel, Business Development & Governance in 20+ countries across
Americas, Australia, Europe, Asia and Africa.


Viren holds a Bachelor’s degree in Computer Science from Bombay University, a Master of
Business Administration degree in International Marketing/Short-Term Finance from the New
York Institute of Technology, and an Executive Education Certificate in Digital Marketing
Strategies for Digital Economy from the Wharton Business School.

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