IBM

TECH EVENTS &
EDITORIAL

THE CHALLENGE:

IBM were looking to engage and educate their target market on leveraging AI to improve productivity and leveraging Hybrid Cloud Infrastructure to drive sustainable business operations. 

THE OUTCOME:

Through a bespoke webinar, plus editorial campaign, we were able to engage and educate their ICP on their value proposition. 

CLIENT

IBM: One of the largest IT companies, who help clients solve business problems.

SECTOR

AI, Automation, Hybrid Cloud, Business Operations, Sustainability

SOLUTIONS

Bespoke Webinar, Editorial Content Creation, Banner Advertisements

EDITORIAL

Through a series of video interviews with IBM’s Senior Management and articles written by the TechForge editorial team we were able to create an engaging editorial and marketing campaign to engage and educate their target market. 

BESPOKE WEBINAR

The bespoke webinar ‘ Leveraging Hybrid Cloud Infrastructure to Drive Sustainable Business Operations’ served as a platform for thought leadership, allowing IBM’s Senior Management to share their expertise and showcase innovation in an engaging, educational setting.

1 m

Impressions

501,200

Engagements

10,020

Clicks

IBM TECH EVENTS & EDITORIAL THE CHALLENGE: IBM were looking to engage and educate their target market on leveraging AI to improve productivity and leveraging Hybrid Cloud Infrastructure to drive sustainable business operations. THE OUTCOME: Through a bespoke webinar, plus editorial campaign, we were able to engage and educate their ICP on their value proposition.